Very high traffic! A terrific way to reach a highly-valued demographic. And in an excellent setting for it. Visitors are in a good mood and more open to considering advertising products and services.
Your wish has been granted. You have your target trapped in a small enclosed space with your brilliant and colorful campaign ad! How is advertising in the interior of an elevator not the perfect opportunity to share your message? What a precise way to target your audience and ensure you’re being heard. This tactic can work wonders in venues such as stadiums, shopping malls, and hotels. You’ve got them right where you want them, now take the shot!
When an entire escalator is wrapped in your image, it can be a real spectacle. This tactic is still fresh to the eyes of many, giving it more head-turning power than more traditional advertising means. Escalators can make up a large portion of the advertising real estate in large venues like airports and shopping malls. Don’t let it go to waste!
escalator side panels
Visible from either side and from multiple floors, advertising on the sides of the escalator is the most efficient way to be seen short of wrapping the entire escalator. Bridge the gap from level to level in large venues by adding these side panels to your campaign. By adding color to these typically gray and glass surfaces, you are bound to draw the eyes from countless of shoppers, concert goers, and international travelers.
Here we have some opportunity for some crazy creative campaigning ideas. With the mechanical motion of escalator steps, your advertising will get the effect of animation without any LED technology! Tie in the landing panels at the top and bottom of the escalator for some wacky effects. What’s more, creative campaigning such as this has the added benefit of drawing social media and internet attention from audiences delighted and fascinated by your creation!
escalator hand rails
Much like escalator steps. The handrails also offer some unique opportunities due to the shape and motion of the surface. Handrails are very friendly to step and repeat patterns which can be enormously fun and effective. Leave no stone unturned, leave no surface on your escalator blank!
When viewed from the lowest level, these brilliant advertisements come to life. Who would have thought to take advantage of a surface in this way? This tactic can be done effectively both inside and outside of a venue. Whether it’s a clever, breadcrumb like design in a stairwell or a giant spectacular in an outdoor space, these creative campaigns are destined to be memorable.